Synopsis
You solve the question of why your business does what it does by clearly defining your customer value proposition and stating it so that your employees can see how they create value for your customer in the work that you pay them to do. Your customer value proposition represents the noble purpose for your business existence.
Your Customer Value Proposition Creates the Reason to Believe In What You Do for Both Your Customers and Employees
One of the underlying characteristics consistent across highly profitable businesses lies in their ability to employ exceptional problem solvers. They can recognize problems in need of a solution and then create a solution that will lead to more profitable sales and reduced costs.
What makes a good problem solver valuable to every business is understanding that there is a why behind every problem. They know that by creating clear answers to the why they can provide the best solutions. They know that why runs parallel to every question asked and is in every answer provided in running a profitable business with predictable cash flowing through it by knowing the following:
- Who is your target customer, and why?
- What problem is your customer trying to solve, and why?
- When is your customer most likely to need your help, and why?
- Where will your customer want to transact business, and why?
- How should your customer value what you do at a price that allows you to earn a profit, and why?
The challenge with incorporating the why in these five fundamental information-organizing questions is how the “degree of difficulty” is associated with creating an actionable answer for each question to stake your business model decisions on increases. This is why most small business owners don’t own profitable businesses. They fail to do the hard work needed to ensure a profitable business model.
The answer to why for your customers is how your employees connect to the why behind what they do.
Your ability to earn higher profits has its origins in the why your business exits for your customers that your leadership is hired to deliver through your business model. It is held together by your culture, anchored by your strategic style, and embodied by your employees.
Not knowing the why behind what they’re offering to the customer creates disconnects between your employees and your business’s management. For example, failing to help see that the monies paid to them each payday flow directly from the monies paid by the customer for the goods and services they purchase leads to dysfunction. Most often, the disconnect with the source of money funding their paycheck often shows up as poor customer service, which affects the customer’s ability to see value in what you are selling and their experience with your company. When customers fail to see and experience the value, your employees are supposed to offer. You won’t experience the profits you should.
Another leading contributor to the most profitable businesses is how leadership helps the employees feel a sense of ownership in the company and the culture. Profitable business leaders know that it is better to have one person work with you than five people work for you.
You solve the question of why your business does what it does by clearly defining your customer value proposition and stating it so that your employees can also understand how they create value for your customer in the work that you pay them to do.
Your customer value proposition is more than a clear and persuasive marketing statement related to a specific product or service that details the reasons why a consumer would benefit from purchasing it. It represents the noble purpose of your business. Don’t let your customer value proposition be limited to being part of your marketing strategy to consumers. Use it to connect your employees, suppliers, and stakeholders to your specific reason for existing as a business. Let it answer the why behind everything you do.
Once you know who your customer is, what problem they are trying to solve, when they are most likely to need your help, and where they will want to transact business, you can confidently define why they should value what you do. It is the reason to believe in what you do for your customers and your employees.
Do your employees believe?
Click here for a no-charge confirmation of how well your employees connect to the why for your business. Within twenty-four hours of receipt of the last four years by year of your P&L Statement, you will receive back by email your free confirmation of what it costs you not to have your employees understand the why for your business.
Do your people believe in what you do?
Click the link below for a no-charge confirmation of how well your employees connect to the why for your business. Within twenty-four hours of receipt of the last four years by year of your P&L Statement, you will receive back by email your free confirmation of what it costs you not to have your employees understand the why for your business.
FREE ASSESSMENT
