Your promotional mix represents the unique combination of promotional methods you incorporate to communicate your message to your target audience....
Your promotions only influence behavior when they are relevant to your target customer. In contrast, when your promotions are irrelevant,...
The best salespeople use the terms “prospect” and “suspect” to help them differentiate a consumer who has become aware of...
You will never earn the money you should until you know who is most likely to benefit from the products...
The importance of defining the who for your business represented by your target customer comes down to knowing the breadth...
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