Knowing who your most profitable customers are and why holds the first ingredient in your recipe for success
One of the top three reasons businesses fail comes down to how well management understands who their target customers are. ...
Potential customers have problems that they want someone to solve for them
The core question to answer with any product is: What problem is the person buying from you trying to solve?...
Knowing what problems you solve for your customers leads to lower costs for marketing, sales, and operations
Most small and large business leaders have been selling and working with the same products for years. They have assets...
Never be complacent about the products you produce and the services you deliver
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
The business profits you earn originate from your customer
You will never earn the money you should until you know who is most likely to benefit from the products...