Use the marketing mix elements to help you identify how you want your business to be known
Building a “powerful visual brand” through intense advertising isn’t likely to be within the marketing budgets of most small businesses....
Price is the only element in the marketing mix that brings in money
Every business needs profits to justify its continued existence. You may have already identified the 5 W’s + H aligned...
Using price to improve business profits has two levers, you can either lower your costs or increase value
There are only two viable levers to employ when it comes to price for every business. You can increase the...
The unique pricing challenge for service businesses lies in overcoming the don’t do it or do it myself decision
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
Knowing what problems you solve for your customers leads to lower costs for marketing, sales, and operations
Most small and large business leaders have been selling and working with the same products for years. They have assets...