Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Potential customers have problems that they want someone to solve for them
The core question to answer with any product is: What problem is the person buying from you trying to solve?...
Knowing what problems you solve for your customers leads to lower costs for marketing, sales, and operations
Most small and large business leaders have been selling and working with the same products for years. They have assets...