BusinessCPR™ Persuasion Process Game Scoresheet
Those who complete the actions proven to convert a lead into a retained customer are better at building cash reserves...
BusinessCPR™ Persuasion Process Activity Planner
Those who week in and week out plan out their week and then hold themselves accountable for completing their sales...
BusinessCPR™ Persuasion Process Template
Business owners who achieve financial freedom have a persuasion process that helps them get people to act because they believe...
Turn your persuasion process into a game to grow sales
Generating sales, particularly new sales, is the most difficult thing to do in business. This is because influencing people to...
Influencing people to buy requires a persuasion, not a sales process
You either help a person to act with you who is looking to buy or lose out on the sale...
The best sales professionals are experts at telling the difference between a prospect and a suspect
The best salespeople use the terms “prospect” and “suspect” to help them differentiate a consumer who has become aware of...
Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
New sales success is proportionate to how well prospective customers move along the purchase decision funnel
Your promotions only influence behavior when they are relevant to your target customer. In contrast, when your promotions are irrelevant,...
Generate new sales by knowing whether your products and services serve a need or satisfy a want
A customer’s purchase decision is driven by their urgency to solve a problem and the cost of the solution. If...
Knowing what problems you solve for your customers leads to lower costs for marketing, sales, and operations
Most small and large business leaders have been selling and working with the same products for years. They have assets...
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