Synopsis
Most small businesses aren’t resourced to invest in training their people to sell. The best get over this hurdle by documenting their persuasion process through eight core phases that lead prospective customers through awareness, consideration, interest, intent, purchase, and repeat purchase. A process they work over and over, day in and day out.
Business owners who achieve financial freedom have a persuasion process that helps them get people to act because they believe in what they do and know that the more people who buy from them, the more people who benefit from what they do. Those who don’t have a persuasion process always sell less than they should because they fail to shape demand, which leads to more people buying consistently. Click here to learn more about how the BusinessCPR™ Persuasion Process influences more people to buy.
Since all sales come down to persuading people to act and most small business sales are rarely based on an impulse to act, it is imperative you understand the series of actions requiring an employee of the seller to prompt a prospect to act. The BusinessCPR™ Persuasion Process Template is designed to help you identify for your business how the persuasion process that influences more people to buy moves a person from ignorance to interest to a decision to buy.
As you personalize the persuasion process for your business, remember that using this tool is about positioning prospects to make the best business decision because you see the value waiting for them when they decide to buy from you. Those who have documented how to guide people from consideration to purchase are focused on helping people buy the things they need to improve the quality of their lives or the results of their business.
The following persuasion process template is laid out by the influencing steps taken to convert a prospect into a customer structured around eight core phases that build on one another. Each phase has an objective, actions to take, and a deliverable. The purpose of each phase is to help a prospect through their journey of purchase consideration from initial contact to purchase.
You are not alone …
We recognize that most small businesses aren’t resourced to invest in training their people to sell. The best get over this hurdle by documenting their persuasion process with supporting tools that lead prospective customers through awareness, consideration, interest, intent, purchase, and repeat purchase. A process they work over and over, day in and day out. Click here to download the BusinessCPR™ Persuasion Process Template,
Should you have questions about implementing the BusinessCPR™ Persuasion Process or in using this template, click here to speak with one of our certified BusinessCPR™ Business Scientists to get your questions answered.
We are here to help …
Should you have questions about implementing the BusinessCPR™ Persuasion Process or in using this template, click the link below to speak with one of our certified BusinessCPR™ Business Scientists to get your questions answered.
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