Ignore where your target customers want to buy, and you won’t be in business for long
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
When you know where your customers prefer to buy, you’re better positioned to drive the right traffic to your business. ...
There are only two viable levers to employ when it comes to price for every business. You can increase the...
Your promotional mix represents the unique combination of promotional methods you incorporate to communicate your message to your target audience....
Business reporting is how you connect the money-making dots across your business for higher profits and cash reserves. Timely and...
Your customer’s expectations are proportionate to the money they spend with you. Because of this underlying truth, it is vital...
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
The importance of defining the who for your business represented by your target customer comes down to knowing the breadth...
Every business is in one of five business profit progression stages. Which one is yours? Either a business start-up will...
A business profit model defines how a business will generate sales at a profit to generate continuously improving cash reserves. ...
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