Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Apply the consumer to retained customer progression model to generate higher sales
Most business leaders without a background in sales believe that consumers go from initial awareness straight to purchase because of...
The best sales professiols are experts at telling the difference between a prospect and a suspect
The surest way to generate sales is when your customers need your product and services “right now!”
There is an absolute, direct correlation between when your customers are most likely to need your help and when they...
Knowing when people will need or want what you do is the best way to avoid wasting marketing dollars
Generating new customers is hard work. It is tough to do when people aren’t in the mindset to need or...
Customer perceived value of what you do is shaped by when they need what you do
The perceived value of your products and services is shaped by when people need what you are offering. Perception is the...
The best sales professionals are experts at telling the difference between a prospect and a suspect
The best salespeople use the terms “prospect” and “suspect” to help them differentiate a consumer who has become aware of...