BusinessCPR™ Persuasion Process Game Scoresheet
Those who complete the actions proven to convert a lead into a retained customer are better at building cash reserves...
BusinessCPR™ Persuasion Process Template
Business owners who achieve financial freedom have a persuasion process that helps them get people to act because they believe...
Turn your persuasion process into a game to grow sales
Generating sales, particularly new sales, is the most difficult thing to do in business. This is because influencing people to...
Low Sales? Build a Persuasion Process, Not Just a Sales Process
You either help a person looking to buy to act with you or lose out on the sale 98.7% of the...
Guide Customers Through the Purchase Decision Funnel
New sales success is proportionate to how well prospective customers move along the purchase decision funnel Your promotions only influence...
Sales Prospect vs. Suspect: How to Tell the Difference
The best sales professionals are experts at telling the difference between a prospect and a suspect The best salespeople use...
Craft a Message that Resonates: the Key to Successful Promotion
Unless you connect your promotion to what your target customer most values, you are wasting money Promotion is defined as...
Solve Customer Problems: Promote What Matters Most
Use the marketing mix elements to help you identify what matters most to your target customer Building a “powerful visual...
Must Help Customers Find Your Place to Buy to Grow Sales
When people don’t know where to find you, your marketing is all about showing them where to go You lose...
Business Visibility: Make it Easy for Customers to Find You
Having poor visibility to your business is one of the dumbest mistakes made in business In real estate, its location,...