BusinessCPR™ Persuasion Process Game Scoresheet
Those who complete the actions proven to convert a lead into a retained customer are better at building cash reserves...
BusinessCPR™ Persuasion Process Template
Business owners who achieve financial freedom have a persuasion process that helps them get people to act because they believe...
Turn your persuasion process into a game to grow sales
Generating sales, particularly new sales, is the most difficult thing to do in business. This is because influencing people to...
Influencing people to buy requires a persuasion, not a sales process
You either help a person to act with you who is looking to buy or lose out on the sale...
The unique pricing challenge for service businesses lies in overcoming the don’t do it or do it myself decision
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
Apply the consumer to retained customer progression model to generate higher sales
Most business leaders without a background in sales believe that consumers go from initial awareness straight to purchase because of...
New sales success is proportionate to how well prospective customers move along the purchase decision funnel
Your promotions only influence behavior when they are relevant to your target customer. In contrast, when your promotions are irrelevant,...
The best sales professionals are experts at telling the difference between a prospect and a suspect
The best salespeople use the terms “prospect” and “suspect” to help them differentiate a consumer who has become aware of...
Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Use the marketing mix elements to help you identify how you want your business to be known
Building a “powerful visual brand” through intense advertising isn’t likely to be within the marketing budgets of most small businesses....