The first one to communicate the solution a target customer believes in gets the sale
The key to the most effective marketing and sales is to engage in dialogue, not monologues, with your customers. These...
The key to the most effective marketing and sales is to engage in dialogue, not monologues, with your customers. These...
You will never earn the money you should until you know who is most likely to benefit from the products...
One of the top three reasons businesses fail comes down to how well management understands who their target customers are. ...
The importance of defining the who for your business represented by your target customer comes down to knowing the breadth...
Another way to think about the role of place in your business model is to look at your business through...
The core question to answer with any product is: What problem is the person buying from you trying to solve?...
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
Generating new customers is hard work. It is tough to do when people aren’t in the mindset to need or...
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