When people don’t know where to find you, your marketing is all about showing them where to go
You lose sales whenever you aren’t where your customer wants to purchase the products and services you work hard to...
Ignore where your target customers want to buy, and you won’t be in business for long
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
You won’t make money until you place your business where your customer wants to buy
When you know where your customers prefer to buy, you’re better positioned to drive the right traffic to your business. ...
The type of relationship your customer wants to have with you significantly impacts your sales and operating costs
Your customer’s expectations are proportionate to the money they spend with you. Because of this underlying truth, it is vital...
When product availability is urgent and quality high, you maximize your profits by holding to premium pricing
Another way to think about the role of place in your business model is to look at your business through...