Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Knowing when people will need or want what you do is the best way to avoid wasting marketing dollars
Generating new customers is hard work. It is tough to do when people aren’t in the mindset to need or...
The first one to communicate the solution a target customer believes in gets the sale
The key to the most effective marketing and sales is to engage in dialogue, not monologues, with your customers. These...
Serving a broad or narrow consumer base determines how important defining your target customer is to your business model
The importance of defining the who for your business represented by your target customer comes down to knowing the breadth...