Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Building a “powerful visual brand” through intense advertising isn’t likely to be within the marketing budgets of most small businesses....
Your promotional mix represents the unique combination of promotional methods you incorporate to communicate your message to your target audience....
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