Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
The best salespeople use the terms “prospect” and “suspect” to help them differentiate a consumer who has become aware of...
The key to the most effective marketing and sales is to engage in dialogue, not monologues, with your customers. These...
If your business has visibility and is well known, your problem then becomes one of helping your target customer see...
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