Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Until you know what triggers people to buy from you, it’s hard to make more money
If your business has visibility and is well known, your problem then becomes one of helping your target customer see...
Business sales growth occurs through three fundamental customer growth strategies
Growing your business comes down to growing sales by executing one of three fundamental customer growth strategies. You grow sales...
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