The unique pricing challenge for service businesses lies in overcoming the don’t do it or do it myself decision
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
Most business leaders without a background in sales believe that consumers go from initial awareness straight to purchase because of...
Your promotional mix represents the unique combination of promotional methods you incorporate to communicate your message to your target audience....
Your promotions only influence behavior when they are relevant to your target customer. In contrast, when your promotions are irrelevant,...
The best salespeople use the terms “prospect” and “suspect” to help them differentiate a consumer who has become aware of...
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Building a “powerful visual brand” through intense advertising isn’t likely to be within the marketing budgets of most small businesses....
You lose sales whenever you aren’t where your customer wants to purchase the products and services you work hard to...
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
Your customer’s expectations are proportionate to the money they spend with you. Because of this underlying truth, it is vital...
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