Never be complacent about the products you produce and the services you deliver
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
If your business has visibility and is well known, your problem then becomes one of helping your target customer see...
There is an absolute, direct correlation between when your customers are most likely to need your help and when they...
You will never earn the money you should until you know who is most likely to benefit from the products...
Generating new customers is hard work. It is tough to do when people aren’t in the mindset to need or...
The importance of defining the who for your business represented by your target customer comes down to knowing the breadth...
The perceived value of your products and services is shaped by when people need what you are offering. Perception is the...
At any given time, only a small percentage of consumers will have a genuine need or desire for your products....
The key to the most effective marketing and sales is to engage in dialogue, not monologues, with your customers. These...
One of the top three reasons businesses fail comes down to how well management understands who their target customers are. ...
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