Synopsis
When people need what you do has a significant impact on your ability to earn acceptable profits with cash reserves in the bank on your sales. Failing to know when people need your products and services results in wasted leads, lost sales, and less cash in the bank. Learn the when for your products and services to make more money.
There is an absolute, direct correlation between when your customers are most likely to need your help and when they are most likely to buy from you. It’s amazing how focused we become when we want to make something happen. The greater this sense of urgency, the higher the probability of buying.
Sales are natural when target customers approach you with any of these post-it notes, literally or metaphorically. When they do, the question is who they will be buying from, because their when is already established. By asking the right questions and discovering the when related to the customer’s need or want, you’ll have identified the key to timing and message-vehicle selection for your marketing and promotional investments.
If you have a product that appeals to a broad customer base when becomes a critical success factor to your making more money, the only thing that will keep you from realizing a sale in these situations is your inability to deliver the desired product or service. Click here to learn how to determine if you serve a narrow or broad customer base. {MS-3 broad or narrow product appeal}
In a perfect world, the best time to promote to your target customer is just before they need your solution. I.e., selling snow tires in November works better than in July, at least in the Northern hemisphere. Swimsuits? Not so much. Unfortunately, we don’t live in a perfect world. This means that you need to clearly and precisely identify when people will need or want the products and services your business can provide. It’s one of the best ways to help your customers buy the things they need while helping your business earn higher profits in selling to those needs.
Would you like some help learning the secret to higher sales?
Click here to speak with a marketing and sales expert to learn how to apply the 7-P Framework to your business profitability model—the proven way of generating higher sales and more profits.
Want to learn the secret to higher sales?
Click the link below to speak with a marketing and sales expert to learn how to apply the 7-P Framework to your business profitability model—the proven way of generating higher sales and more profits.
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