Ignore where your target customers want to buy, and you won’t be in business for long
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
There are only two viable levers to employ when it comes to price for every business. You can increase the...
A customer’s purchase decision is driven by their urgency to solve a problem and the cost of the solution. If...
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
Growing your business comes down to growing sales by executing one of three fundamental customer growth strategies. You grow sales...
The book Discipline of Market Leaders, by Michael Treacy and Fred Wiersema, describes how customers search for operational excellence, product...
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