Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Building a “powerful visual brand” through intense advertising isn’t likely to be within the marketing budgets of most small businesses....
You lose sales whenever you aren’t where your customer wants to purchase the products and services you work hard to...
In real estate, its location, location, and location. The same can be said of business. Do your customers know where...
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
Most business leaders without a background in sales believe that consumers go from initial awareness straight to purchase because of...
The core question to answer with any product is: What problem is the person buying from you trying to solve?...
Most small and large business leaders have been selling and working with the same products for years. They have assets...
Generating new customers is hard work. It is tough to do when people aren’t in the mindset to need or...
The key to the most effective marketing and sales is to engage in dialogue, not monologues, with your customers. These...
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