Using price to improve business profits has two levers, you can either lower your costs or increase value
There are only two viable levers to employ when it comes to price for every business. You can increase the...
The unique pricing challenge for service businesses lies in overcoming the don’t do it or do it myself decision
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
Apply the consumer to retained customer progression model to generate higher sales
Most business leaders without a background in sales believe that consumers go from initial awareness straight to purchase because of...
Knowing what problems you solve for your customers leads to lower costs for marketing, sales, and operations
Most small and large business leaders have been selling and working with the same products for years. They have assets...
Knowing when people will need or want what you do is the best way to avoid wasting marketing dollars
Generating new customers is hard work. It is tough to do when people aren’t in the mindset to need or...
Customer perceived value of what you do is shaped by when they need what you do
The perceived value of your products and services is shaped by when people need what you are offering. Perception is the...