Using price to improve business profits has two levers, you can either lower your costs or increase value
There are only two viable levers to employ when it comes to price for every business. You can increase the...
There are only two viable levers to employ when it comes to price for every business. You can increase the...
Your promotional mix represents the unique combination of promotional methods you incorporate to communicate your message to your target audience....
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
When you know where your customers prefer to buy, you’re better positioned to drive the right traffic to your business. ...
The discipline of economics represents the theories, principles, and models that deal with how the market establishes the value for...
Every business needs profits to justify its continued existence. You may have already identified the 5 W’s + H aligned...
The importance of defining the who for your business represented by your target customer comes down to knowing the breadth...
One of the top three reasons businesses fail comes down to how well management understands who their target customers are. ...
Another way to think about the role of place in your business model is to look at your business through...
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
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