Generate new sales by knowing whether your products and services serve a need or satisfy a want
A customer’s purchase decision is driven by their urgency to solve a problem and the cost of the solution. If...
A customer’s purchase decision is driven by their urgency to solve a problem and the cost of the solution. If...
The core question to answer with any product is: What problem is the person buying from you trying to solve?...
Most small and large business leaders have been selling and working with the same products for years. They have assets...
Your product may be the best thing out there today, yet that doesn’t mean it will be purchased tomorrow. You...
If your business has visibility and is well known, your problem then becomes one of helping your target customer see...
You will never earn the money you should until you know who is most likely to benefit from the products...
There is an absolute, direct correlation between when your customers are most likely to need your help and when they...
The importance of defining the who for your business represented by your target customer comes down to knowing the breadth...
Generating new customers is hard work. It is tough to do when people aren’t in the mindset to need or...
At any given time, only a small percentage of consumers will have a genuine need or desire for your products....
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