Unless you connect your promotion to what your target customer most values, you are wasting money
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Promotion is defined as the advancement of a product or service through publicity (earned media) and advertising (paid media) to...
Building a “powerful visual brand” through intense advertising isn’t likely to be within the marketing budgets of most small businesses....
You lose sales whenever you aren’t where your customer wants to purchase the products and services you work hard to...
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
When you know where your customers prefer to buy, you’re better positioned to drive the right traffic to your business. ...
In real estate, its location, location, and location. The same can be said of business. Do your customers know where...
The discipline of economics represents the theories, principles, and models that deal with how the market establishes the value for...
Every business needs profits to justify its continued existence. You may have already identified the 5 W’s + H aligned...
There are only two viable levers to employ when it comes to price for every business. You can increase the...
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
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