Using price to improve business profits has two levers, you can either lower your costs or increase value
There are only two viable levers to employ when it comes to price for every business. You can increase the...
There are only two viable levers to employ when it comes to price for every business. You can increase the...
Businesses that provide a service face an additional element in convincing a target customer to buy, which is the do...
Building a “powerful visual brand” through intense advertising isn’t likely to be within the marketing budgets of most small businesses....
You lose sales whenever you aren’t where your customer wants to purchase the products and services you work hard to...
“Place” is the market’s location and includes the means of distribution used in reaching it. If you want more people...
When you know where your customers prefer to buy, you’re better positioned to drive the right traffic to your business. ...
In real estate, its location, location, and location. The same can be said of business. Do your customers know where...
Your customer’s expectations are proportionate to the money they spend with you. Because of this underlying truth, it is vital...
Another way to think about the role of place in your business model is to look at your business through...
Most small and large business leaders have been selling and working with the same products for years. They have assets...
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