While the terms “client” and “customer” are often used interchangeably, fostering repeat business and understanding their needs are crucial regardless of the label used.

Primary Implication

Referring to those who buy from you as a client or customer is insignificant. What is significant is they buy from you because you know who they are, what problem they are trying to solve, when they need their problem solved, and you are where they want to transact business.

Couple this with employees who care about those who buy from you, and you will realize higher revenues.

Overview

A person or organization who uses the services or pays for advice from a professional person (lawyer) or company (law firm). The word client is often synomously with customer. The primary distinction between a client and a customer is a client receives professional services whereas a customer buys goods or services.

Whether you refer to the people who buy from you as clients or customers is insignificant. What matters is knowing why they buy from you and how you can get them to consume more of what you offer as repeat clients or customers versus one-time clients or customers.