Employees who fail to see the noble purpose in what they do will fail to see the value in what they do; they will not go the extra mile nor give their discretionary effort to produce extraordinary results. Fail to help them make these connections; the best you can hope for is they will do their job, resulting in less money being made.
Overview
Your Customer Value Proposition (CVP) is more than a clear and persuasive marketing statement related to a specific product or service that details the reasons why a consumer would benefit from purchasing it. CVP represents the noble purpose of your business. Don’t let your Customer Value Proposition be limited to being part of your marketing strategy to consumers; instead, use it to connect your employees, suppliers, and stakeholders to your specific reason for existing as a business. Let it answer the why behind everything you do.
You can reduce the strain on your assets and the drain on your employees by helping those who work with you understand precisely why people buy your products or utilize your services. By having a documented CVP, you provide access to foundational information to all those who are expected to deliver your products and services.
Successful businesses have influential leaders and a culture that reinforces their values. They develop their strategic style and then use it to anchor their Customer Value Proposition while helping their employees learn the duties they are to perform.