The hard reality is that managing a profitable business with substantial cash reserves requires discipline to do difficult things when they need to be done, even when you don’t want to do them.
When management fails to practice Personal Discipline in doing what they know needs to be done because they don’t want to do it, that puts their business cash flow and profits at risk. When management doesn’t know what needs to be done to make more money, that too requires discipline to discover what they need to learn to do differently to achieve better results.
Overview
A significant difference exists between “knowing something” and “doing something.” Effective doing requires discipline. It requires a willingness to put in the time and do the critical thinking necessary. Those who do this execute what needs to get done with determination.
Violating any one of the 7-P’s of your business model in isolation may not necessarily prove fatal for your business. It is the cumulative violation of an organizing principle that can turn it into a “fatal flaw”—particularly when the violation results in failing to attract customers who will buy from you at a price that earns you profit. It’s basic Business 101.
Most business model violations are a failure by the owner to practice personal discipline in doing what needs to be done, when it needs to be completed. See the BusinessCPR™ Management System to learn more about how to bring management discipline into your sales, profit, and cash management practices and processes.